![]() ![]() A preview video can demonstrate a chat in action as players coordinate on their games or show how Discord supports gifs and videos. A well-made preview video can increase an app’s conversion rate up to 25%, although a poorly-made video can be equally detrimental. This is a missed opportunity, as videos are key for showing off an app’s features while it’s in action. Additionally, Discord opts not to include a preview video. ![]() While the dark colors used throughout the screenshots match, they do tend to make the in-app images difficult to comprehend, although the white text does stand out. The screenshots it features do a good job at demonstrating the app’s features and highlighting them with callout text that includes relevant keywords. However, it can still stand to improve its ASO in a few areas. With over 232,000 ratings at 4.8 stars out of 5, it has achieved remarkable success. While it is seeing success with multiple audiences, is its ASO strategy optimized? iOS On the Apple App Store, Discord ranks as the #11 app in Social Networking. While its primary audience is gamers, it is seeing use beyond gaming alone and is used as a communication tool for all sorts of needs. Gamers that are into chatting and social networking have probably heard of an app called Discord, which they can use to easily communicate among their friends. In our App Store Spotlight series, we’ll look at hit apps and see where their App Store Optimization strategy succeeds or fails. However, just because an app ranks well doesn’t there’s no room to improve, as even the most successful of apps can still benefit from ASO. While the app ecosystem is a competitive one, there are many apps that manage to thrive and become hit successes. Discord App Store Spotlight July 12th, 2018 ![]()
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